Wednesday, December 16, 2009

Twitter Money - How to Make Money with Twitter



Are you looking for a way to monetize and make money with your Twitter account?

There is finally an opportunity that is simple to get started! Our friends at ad.ly have launched a platform that pays you for tweeting about the brands you already love. Tens of thousands of Twitterers (like Kim Kardashian, Nicole Richie, and George Lopez) are already using ad.ly to make money on Twitter. Click the link below to check out their website and sign up.

Learn More and Sign Up:
http://bit.ly/5D6oe3

Monday, November 9, 2009

SEO and Organic Search Engine Optimization

I’ve had numerous requests to post a synopsis of what makes organic search engine optimization the preferred route to go when building site traffic. While organic seo doesn’t easily lend itself to a quick description (the complexity is what sets it apart from antiquated SEO methods), I put together a brief description.

Organic SEO recognizes the fact that older SEO models don’t work anymore. Instead of aiming for an overnight (and temporary) boost, the organic model uses keyword analysis, strategic inbound linking, on page SEO and a campaign tailored to each client website in order to reach a high position within 90 days and have the site stabilized and firmly entrenched in its higher position within 180 days.

Tuesday, February 24, 2009

Internet Marketing Maturity Models

I came across this great search marketing maturity model by ION Interactive and decided to capture all of the available 'maturity models' in one place: search marketing, seo and web analytics.

The benefit of a well-defined maturity model is that it gives practitioners a common framework by which to assess their organization, benchmark it against others, and develop a plan for improvement. Often, there is not just one achievement associated with a particular level, but rather a series of capabilities across several dimensions.
Search Marketing Maturity Model:

Ion Interactive offered this image as a “open source” project so feel free to offer suggestions. Everyone in search could benefit from a common frame of reference that systematically slices up the complexity of search into a logical, unbiased maturity model.

SEO Maturity Model:

This SEO Maturity Model above from Search Enginuity will give you an idea of what makes up each level or stage of the SEO maturity model. Most importantly, this model will show you what to look for within your organization, and how to make the leap to the proceeding stage.

Web Analytics Maturity Model:

Another way to 'read' Gartner's web analytics maturity model presented by Bill Grassman at eMetrics San Francisco is to analyze the vendors themselves in comparison to what they data they can provide. Google Analytics is a level 1, most of level-2 and some of level-3 type of tool. Omniture will cover you up to most of level 4 if you use Test & Target, Discover, Genesis and imports/exports. Level 5 goes beyond web analytics (think Davenport's "Competing on analytics").

Enjoy:)